Flora Cuisine is set to unveil a cookbook to reward its Facebook fans and create further engagement around the product.
The book was made using 30 crowd-sourced recipes, cut down from the 509 received in a Facebook competition earlier this year.
Produced by TMW, the cookbook is divided into four sections, ‘Everyday Easy’, ‘Staying in’, ‘Sunday Afternoon Baking’ and ‘Little Chefs’.
TMW said: “The cookbook will launch alongside Flora’s new Twitter and Pinterest pages and 750 copies will be up for grabs on Facebook. In addition a free downloadable copy will be available on the Flora website or consumers can get them in Asda as part of a new on-pack promotion. “
TMW will be rolling out the digital and social media campaign to support the launch.