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The Drum

Friends Life appoints Duttons Design and Omobono to offline design roster

Financial products and services provider Friends Life has announced the appointments of Duttons Design and Omobono to handle its offline design.

The agencies were appointed following a three stage competitive pitch process, which included a written response, face to face chemistry meeting and strategic pitch presentation.

Emma Van-Heusen, account director at Duttons, said: "This is fantastic news for Duttons. We’re delighted to be working with Friends Life at what is a dynamic time for the financial services market, especially pensions, and we’re looking forward to working closely with the Friends Life team to build the brand’s offline communications."

Karen Burrell, head of marketing services at Friends Life, added: “We are delighted to be welcoming Duttons aboard. They impressed us throughout the pitch process and we’re looking forward to a long, beneficial relationship with this energetic and insightful agency.”