New marketing campaign for Edinburgh "has not been axed" according to insider

By Gillian West | Social media manager

The Leith Agency


Incredinburgh article

October 17, 2012 | 2 min read

The new marketing campaign for Edinburgh has not been axed, despite reports to the contrary The Drum has learned, after its slogan ‘Incredinburgh’ was criticised by a member of Edinburgh Council.

As reported earlier this week, the campaign will go ahead, following an initial campaign that will run over the winter.

Earlier today the Scotsman reported that Marketing Edinburgh’s new tagline for the city, designed with the Leith Agency, would be ‘Winterinedinburgh’, which would be used over the Christmas period.

The Scotsman also reported that a second slogan ‘Goaheadinburgh’ would also be used as part of the campaign to encourage shoppers and tourists into the city centre this Christmas.

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However, an inside source has informed The Drum that there was in fact “no ‘new slogan’” and that ‘winterinedinburgh’ was never a slogan it’s a URL, ‘getaheadinburgh’ is also not a ‘new slogan’ either.

They continued that ‘Incredinburgh’ was never axed it was just “one of about thirty words and phrases that we presented that the councillor in question has a problem with. At that point we dropped the word ‘Incredinburgh’.”

Adding: “[‘Incredinburgh’] won’t be seen on any of Edinburgh’s launch communications.”

An insider has also informed us that the campaign is still on course to break next Tuesday (23 October).

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