H&M unveils winter campaign featuring brand ambassador Lana Del Rey
Following on from the ‘Blue Velvet’ TVC which launched in September, H&M has revealed its winter campaign ads featuring the brand's ambassador Lana Del Rey.
Described as a “style icon” by H&M, the British singer can be seen posing with vintage cars in a blue toned garage in the images shot by Norwegian photographer Sølve Sundsbø.
Chloe Bowers, H&M PR manager, said of the campaign: 'We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”