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Agencies 4 Growth Festival Logo

H&M unveils winter campaign featuring brand ambassador Lana Del Rey

Following on from the ‘Blue Velvet’ TVC which launched in September, H&M has revealed its winter campaign ads featuring the brand's ambassador Lana Del Rey.

Described as a “style icon” by H&M, the British singer can be seen posing with vintage cars in a blue toned garage in the images shot by Norwegian photographer Sølve Sundsbø.

Chloe Bowers, H&M PR manager, said of the campaign: 'We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”

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