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Argonon Accelerate

Argonon hires commercial management consultancy Accelerate to support digital growth


By The Drum Team, Editorial

October 16, 2012 | 2 min read

Argonon has announced the appointment of commercial management consultancy, Accelerate Worldwide Ltd, in a bid to support its digital growth strategy.

The international indie created by CEO James Burstall becomes the first client for Accelerate. Through the partnership Argonon looks to build its digital credentials, through either strategic acquisition or senior industry appointments, facilitated by Accelerate Worldwide Ltd. The brief includes the option of an acquisition of a specialist company with a proven track record in working closely with brands to develop creative content.

James Burstall, CEO of Argonon, commented: “Argonon only wants to work with world-class talent, the best in field, which is why we have chosen Accelerate to help us build our acceleration into digital.

“Digital and cross platform entertainment offer rich opportunities for innovation and disruptive rule-breaking and we are driving forwards with a sense of excitement...and await lots of vigorous surprises ahead.”

Former CEO of AOL Europe, Kate Burns, co-founder of Accelerate will now work closely with Argonon to develop the right strategy for growth in this area. Burns added: “Argonon is amongst the most forward thinking and respected independent companies in the entertainment world and we are thrilled to be working on such an exciting project.

“Accelerate’s digital and entertainment experience means that we are perfectly positioned to support Argonon in its growth within this constantly-evolving area; which is bound to reap major rewards for the business over the coming years.”

Argonon Accelerate

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