Nando’s has launched its ‘find yourself’ campaign with Wieden+Kennedy, asking customers to rank themselves based on what PERi-PERi spice they like.
The campaign, offers up six different spice personas to help people find themselves on the Nando’s PERi-ometer scale, from Lemon and Herb to Extra Hot.
MPG is handling media buying for the campaign, which covers print, digital and outdoors, while PrettyGreen is implementing a programme of supporting PR and social activity.
Andrew Rayner, marketing director at Nando’s, said: “Find Yourself matches people with their choice of spice and offers those who are unaware, the chance to find themselves. With our tongue firmly placed in our cheek, and using one of our strongest assets, the PERi-ometer, we’re rallying the Nando’s nation to get excited and celebrate their chosen spice.”
On Twitter, people are invited to use #findyourself to request a personalised PERi prediction direct from @Nandos_Official, who will be analysing timelines and social media profiles to guess what spice people are.
As well as this, Nando’s sales data will be used to produce a spice map of the country, revealing which regions of the UK like their Nando’s the hottest.