Anti-Scottish independence campaign Better Together brings in Barack Obama's presidential election digital agency and newly formed marketing agency Zeitgeist

By Stephen Lepitak | -

Blue State Digital


Better Together article

October 15, 2012 | 2 min read

Blue State Digital, the agency that worked on the successful election campaign for President Barack Obama, has been brought in by the campaign aiming to keep Scotland within the British Union, while The Drum has learned that it is also set to hire a newly created agency, led by two former colleagues from The Union.

The London office of Blue State Digital is working with the Better Together campaign on the digital elements of the campaign, while Zeitgeist, an agency recently created especially by Simon Scott, co-founder of The Union alongside Giles Moffatt are also expected to come on board on a retained basis.

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At the time of writing however, it was understood that Zeitgeist had yet to sign a contract with the campaign. The duo were brought in to work on the launch stages of the campaign and are expected to be retained to handle marketing communications going forward.

The Better Together campaign is being led by former Chancellor Alistair Darling, in a bid to scupper the SNP's bid for Scottish Independence.

Today, Prime Minister David Cameron and Scottish First Minister Alex Salmond will sign an agreement which will see a referendum held over Scottish independence take place in 2014.

A spokesperson for the campaign confirmed that Blue State Digital was involved, but added that nothing had been finalised with Zeitgeist, which refrained from commenting.

"Our campaign to keep Scotland a strong part of the United Kingdom will be looking to reach out to every scot in every part of the country. Our digital strategy, alongside our media and marketing work will allow us to communicate with the public in a way that has never been attempted before by a political campaign in Scotland," The Drum was told.

"Blue State Digital's experience of working on such high profile campaigns as Obama 08 and the Hollande French presidential election will give us access to the very best political and strategic minds.

"Over the course of the next two years, we will be looking to the creative industries here in scotland and across the uk to join our campaign and help stop the break up of Britain."

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