Superbowl Volkswagen ad's 'Mini Darth' to receive special award from the American Advertising Federation for charity work
The seven-year-old boy who played ‘Mini Darth’ in the Volkswagen commercial ‘The Force’ is to receive an award from the American Advertising Federation for his charity work.
Max Page, who appeared in the Super Bowl commercial last year, will pick up the special award for his charitable works on behalf of children’s hospitals at the Advertising Hall of Achievement Induction Ceremonies in November.
Page has used his popularity from the advert to lobby for child healthcare, having suffered a heart defect since birth, which saw him undergo open-heart surgery during the summer.
He has become a celebrity ambassador for Children’s Miracle Networks, leads the Junior Ambassadors at CHLA and has lobbied in Washington on behalf of the Children’s Hospital Assocation.
Commented AAF president and CEO James Edmund Datri; “Max Page may be young, but he represents what is best about our industry through his great performance in one of the most widely-recognised ads of the last several years, and his giving back to the community with his charitable works.”
The award will be presented on 13 November in New York.