Coral Travel rolls out new brand identity with Carnegie Orr
Russian tour operator Coral Travel has unveiled a new brand identity, created by Carnegie Orr.
The agency was briefed to create a brand which appeared friendlier, modern and capable of competing with international brands; while at the same time not undermining the ‘trust signals’ from the identity which had previously being used for 18 years.
James Carnegie-Brown, managing partner at Carnegie Orr, said: “We are delighted to be working in the Russian market and it is a real privilege to be advertising such a forward thinking company at this exciting time of their growth.”
Content created with:
Carnegie Orr
Find out more