The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

October 9, 2012 | 1 min read

As part of its 40th Anniversary campaign, which launched with a stop-motion video, Autoglass has revealed its first ever promotion supported by a national TV, radio and online ad campaign.

Running until October 22, the promotional activity has seen Autoglass give away free sets of Bosch wiper blades as it tries to communicate the importance of good visibility on the roads.

The TVC has highlighted the message using Autoglass employees, consistent with its previous commercials, talking viewers through the importance of changing wiper blades.

Andre May, sales and marketing director at Autoglass commented on the campaign: “With our latest ad, we wanted to give something back to our customers, thanking them for 40 years of choosing Autoglass. With dark nights and poor weather fast approaching, we hope our wipers promotion increases awareness amongst motorists of the importance of regularly maintaining their vehicles in order to ensure their safety.”

Autoglass TVC Bosch Wiper Blades

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