The new TV and print campaign for Sony’s Xperia smartphone has been created by the team at McCann London.
The campaign highlights the smartphone’s ability to transfer music to a speaker or pictures to another phone with a single touch. The two separate ads – one for music and one for pictures – were shot over the course of seven days in Barcelona and feature a cast of over 100 people.
Chief marketing officer at Sony Mobile, Steve Walker, commented: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”
Rachel Emms, managing director of McCann London, added: “: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week.
“It demonstrates really effectively how you can unleash music and photos and share them instantly.”