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Sony Mobile unleash new Xperia smartphone campaign created by McCann London

The new TV and print campaign for Sony’s Xperia smartphone has been created by the team at McCann London.

The campaign highlights the smartphone’s ability to transfer music to a speaker or pictures to another phone with a single touch. The two separate ads – one for music and one for pictures – were shot over the course of seven days in Barcelona and feature a cast of over 100 people.

Chief marketing officer at Sony Mobile, Steve Walker, commented: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”

Rachel Emms, managing director of McCann London, added: “: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week.

“It demonstrates really effectively how you can unleash music and photos and share them instantly.”

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