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Goodfellas

Goodfella's target students with Flavour Fellas launch

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By The Drum Team, Editorial

October 8, 2012 | 1 min read

Goodfella’s is targeting students with the launch of its latest range – Flavour Fellas.

The Flavour Fellas launch will be supported by PR activity designed to appeal to and engage with the product’s younger and more male focussed target market.

Goodfella’s has partnered with the National Union of Students on a Twitter campaign giving students the chance to win a semester’s worth of Flavour Fellas pizzas. To win students will have to follow the account and provide a reason why they deserve the supply using the hashtag #givemegoodfellas.

Head of marketing at Goodfella’s, Andrew Elder, commented: “We’re thrilled to be launching the Flavour Fellas range, a new take on pizza experience.

“Our foray into social media is an exciting prospect and we hope that the twitter campaign will drive additional engagement and loyalty to the brand.”

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