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Beiersdorf hands $73m Northern European media account to MEC


By The Drum Team, Editorial

October 1, 2012 | 1 min read

Beiersdorf, which owns brands such as Nivea, has revealed that it will be handing its $73m (£45.25m) media account for Northern Europe to MEC.

The account has previously been handled by Carat since 1998, with the account to still be handled by the incumbent agency in France and Germany, while MEC handles the business across UK, Ireland, Netherlands, Denmark, Sweden, Norway, Finland and Iceland.

In a statement, Beiersdorf said: “The services of the new agency fit extremely well with the new and future requirements of Beiersdorf and we are confident that our business will grow further.

“At the same time we also would like to show our utmost appreciation on strong commitment and long-term partnership Carat devoted in the last years in this market. Carat will remain as our strong global media agency partner and we are looking forward for a further great working relationship in all the markets where we already have a close and successful collaboration.”


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