Golden Wonder has announced the appointment of BOTTLE to handle its consumer PR in the UK.
Brand owner Tayto Group has briefed BOTTLE to ‘kick-start’ a social media presence for the challenger brand, as well as to step up its PR campaigns, including a creative brand building campaign in the spring of 2013.
Suzy Broughton, GB marketing manager for Tayto Group Ltd, said: "We will commence activity by focusing on those who remember us from childhood; but anyone who thinks we’re stuck in the past can think again. This is all about the future and we recognise that we need to start with the people who know us best.”
“The BOTTLE team impressed us with a down to earth approach and passion for the brand. They also had some impressive creative PR ideas, which we hope to deploy later this year and into 2013.”
Claire Cairns, CEO at BOTTLE, added: “This is a fantastic win for us. Golden Wonder is one of the nation’s favourite brands, which is now a challenger in the market. This is just the kind of mission we love; increasing Golden Wonder’s market share by stepping up awareness of the brand – perfect.”