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Panasonic appoints CCgroup to handle UK PR

Panasonic has announced the appointment of CCgroup to handle the UK PR for its solar modules, following the company’s acquisition of SANYO Electric.

CCgroup, which launched its CleanTech team this month, will work to drive sales of the modules.

Jasmin Hanf, who handles public relations at Panasonic Solar, said: “Solar technology has experienced strong growth over the past couple of years and we expect this to continue as electricity prices rise and the UK looks to secure more domestic electricity production. However, there is a high level of public confusion brought about by constantly-shifting politics and a broadly negative media narrative. This makes the UK a challenging solar environment. Our choice of PR partner is critical in helping us navigate this landscape.

“In CCgroup, we’ve found a team that combines a deep understanding of the solar technology, politics and market and a proven ability to deliver campaigns that drive sales in B2B and B2C contexts.”

More than 4,000 Panasonic HIT panels are presently being installed across Blackfriars Bridge in London.

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