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Internacionale appoints TCS Media to raise brand appeal


By The Drum Team, Editorial

September 25, 2012 | 1 min read

Fashion brand Internacionale has announced the appointment of TCS Media to help promote stand-out for the brand in the lead up to Christmas.

A campaign to re-launch the store will begin in mid-October.

Danielle Hussey at TCS, said: “This is the first phase of a long term communications strategy to position Internacionale as the home of amazing value for those that want celebrity-inspired, trend led fashion on a budget.

“The initial activity will cross TV, press and digital platforms: we are looking to achieve brand equity quickly and establish Internacionale as a major player in the value fashion sector.”


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