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The Drum

G-Shock celebrates 30 years with Harrods pop-up shop

Casio is celebrating the 30th anniversary of the G-Shock watch with a pop-up installation on the fifth floor of Harrods.

Having launched on 14 September, the instillation will be in place until 25 October, with the focal point being a specially made G-Shock sculpture, created from spray cans.

Casio worked alongside Blazinstar Experiential to create the exhibition, which gives consumers the chance to have their photos taken with the sculpture, with the pictures entered in a competition to win a limited edition 30th anniversary G-shock, one of 100 being made in the UK.

The photos will also become a piece of art, with each photo becoming a square on a special birthday art mosaic.