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Property Place turns to Bloom for launch campaign

The Bloom team.

Home-hunting website Property Place has selected digital agency Bloom to deliver its launch marketing campaign.

The new property portal uses Facebook data to suggest the most appropriate home for users based on factors such as friends, family, work and lifestyle.

Bloom will provide full integrated marketing support to launch the company and drive user growth, listings and advertising revenue.

Alex Craven, chief executive of Bloom, said: “Property Place is set shake up a market that is crying out for change.”

Alex Craven has been appointed to the board of Property Place as digital director to help steer the company’s market growth. The company aims to establish itself as the leading property site for the social media generation.

Sohail Rashid, chief executive of Property Place said: “The team at Bloom are a rare blend of data experts, strategists and creatives that have already added huge value to our business. We have ambitious plans and need an ambitious team to grow with us.”

Bloom is also recruiting 12 new members of staff and taking additional office space to support its continued growth, taking the total number of staff to over 50.

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