Sociomantic Labs appoints Jason Kelly as CEO as it expands into North America
Sociomantic Labs, the Berlin-based specialists in real-time bidding (RTB) technologies for eCommerce which founded in 2009, has announced that Jason Kelly has been named its new CEO as the company launches in North America.
Real Time Bidding and programmatic retargeting has enabled marketers, particularly in Europe, to leverage scale and precision to direct their campaigns at specific audiences throughout the web. Research firm Park Associates recently projected that the RTB market in North America will exceed $7 billion by 2016, and others have predicted similar growth curves in the EU and Asia.
Sociomantic appointed Kelly, the former chief revenue officer at Admeld before it was acquired by Google for $400 million, to take the reigns of the company as it expands into North America, having already opened offices in Moscow and São Paulo earlier this month. The company has also launched in Paris, Amsterdam, London and Warsaw.
Thomas Brandhoff, co-founder of Sociomantic said: “Since our founding in Berlin in 2009, we’ve grown from our first RTB campaigns in our home market to running campaigns in more than 45 markets across six continents. We’ve driven our scale through technology and now that we are expanding globally and into the largest display market, we’re truly excited to have someone of Jason’s calibre at the helm,” said. “We’re looking forward to seeing what Jason’s broad experience and leadership in the market will do for us within North America and globally.”
Jason Kelly also commented on the appointment: “I was intrigued when I was first introduced to the company because I had been following their dramatic growth closely. After meeting the founders and seeing first-hand how Sociomantic's development team continues to drive technology to the benefit of our clients, I felt compelled to join. We’re looking forward to accelerating this growth further and providing our unparalleled performance capabilities both here in the US and globally.”