PZ Cussons turns to Weber Shandwick to launch new babycare range

Weber Shandwick launched the range to the consumer press with research that showed new mums, in the grip of ‘pregnancy paranoia’, are spending £86m a year on baby products that never see the light of day, simply because they are losing confidence in their own instincts. The launch with celebrity mother and DJ, Sara Cox, saw widespread coverage on TV, radio, press and online including Loose Women, the Daily Mail and The Huffington Post.

Diana Griffiths, senior brand manager at PZ Cussons, said: “As our major new product launch into a new category, it was important for us to appoint an agency that could not only help spread word about Cussons Mum & Me, but also encourage mums to trust their instincts and feel good about the mothers they are.”

Jo Leah, managing director at Weber Shandwick Manchester said: “Following the launch of Creation last year – our brand experience offering – we’re delivering regular video production, which we believe is giving us the competitive edge that has contributed to our Manchester office’s most successful year start in its 15 year history.”