Travel Appointments

Dragoman and Imaginative Traveller appoint Crafted to develop their digital strategies


By The Drum Team, Editorial

September 12, 2012 | 2 min read

Travel brand Dragoman and its sister company Imaginative Traveller, acquired in October 2011, have both appointed Crafted, the fully integrated agency which specialises in online marketing, to provide organic search marketing and digital strategy consultancy on a retainer basis.

Both organisations have tasked Crafted with driving sales growth and brand awareness. These latest projects have marked the 27th new client win for Crafted since January 2011.

Crafted’s business development director, Tom Gillman, commented on working with both travel companies. He said: “This is a fantastic opportunity to work with two very distinct, but equally exciting, adventure travel companies. Our challenge is to take an already established digital strategy to the next level and make it work harder across a variety of channels. It’ a challenge we relish at Crafted, especially as we get to work closely with the enthusiastic and extremely knowledgeable Dragoman and Imaginative Traveller teams.”

John Dicks, sales and marketing manager at Dragoman Overseas Travel, added: "We're very excited to be working with Crafted. Although we're a small Suffolk based company, we actually run two successful global brands, and digital is core to our business. We look forward to extending our own in-house capabilities by tapping into Crafted's channel expertise."

Travel Appointments

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