Burger King to run international tie-in campaign around new The Jungle Book TV series next summer
Fast food restaurant chain Burger King is to run an international integrated marketing campaign featuring characters from The Jungle Book to tie-in with a new TV series and feature film being produced.
The campaign is the result of a deal agreed with entertainment production and distribution firm DQ Entertainment, which holds the rights to the new 3D CGI animated TV series of The Jungle Book.
The promotional partnership is expected to begin in Summer 2013, across 12,000 Burger King restaurants worldwide, featuring in-restaurant merchandising and toys of The Jungle Book characters.
Tapaas Chakravarti, chairman & CEO of DQE, commented: "Burger King is the second largest hamburger chain in the world. With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and UK, this collaboration provides strong synergies and will further increase the fan base of this classic property.”
Meanwhile, Jose R. Costa, vice president of marketing and R&D, Latin America and Caribbean for Burger King, added: “Burger King is proud to feature The Jungle Book property to complement and enhance the excitement of our Kids Meal offerings during this promotional partnership.”