Fulham FC celebrates Berbatov signing with outdoor ads

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By The Drum Team, Editorial

September 7, 2012 | 1 min read

Fulham Football Club is to celebrate the signing of Dimitar Berbatov from Manchester United with an outdoor digital billboard campaign.

The ads will appear on Ocean Outdoor's Two Towers West site which is within half a mile of Craven Cottage in the borough of Hammersmith and Fulham.

The dynamic copy, created by branding agency Heavenly, changes to mark the footballer's tranfer from M16 to SW6, wearing the number 9 shirt.

The ads will go live ahead of Berbatov's first game for the Cottagers, which is likely to be the September 15 clash with West Brom.

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