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The Drum

The FA announces Beko has become an Official Supporter of The FA Cup

The FA has revealed that domestic appliance brand Beko has become an Official Supporter of The FA Cup in a deal brokered by Sports Revolution.

The partnership, running until the end of the 2013/14 football season, has granted Beko an extensive range of image rights, advertising and promotional opportunities around The FA Cup.

Beko has joined a number of blue-chip partners of The FA Cup, including lead sponsor Budweiser.

Sean McAuliffe, The FA’s global head of business development commented: They [Beko] have an excellent pedigree in sports and football sponsorship and their popular product range appeals to football fans and their families everywhere.

“Through this partnership Beko has secured rights to a competition which will give them sustained exposure across the year – and enables them to connect with local communities throughout the country.”

Ragip Balcioglu managing director at Beko plc. also commented on the deal with The FA Cup. He said: "Its heritage and reputation for being inclusive made it a hugely attractive proposition for the brand, and will provide us with a strong platform to communicate to our core target audience of families.

“Our investment in perimeter board advertising across Premiership grounds for the last four years has consistently built brand awareness,” he continued.