Leo Burnett apologises to Asylum following Ronald McDonald House Charities copying claim

London ad agency Leo Burnett has apologised to production company Asylum after it was accused of copying a charity film made for Ronald McDonald House Charities.

This week, Leo Burnett released a new, almost exact replica of the advert", working alongside production company Blac Ionica, for a national audience.

Having done so, Asylum director Ben Falk released an open letter, claiming that the London creative agency had copied its original film, which it created for the charity last year, having been commissioned by Leo Burnett.

Asylum has since tweeted that it has had discussions with Leo Burnett’s CEO Paul Lawson, and clarified that the film was “our execution of their original concept.”

A statement from Leo Burnett, issued to The Drum, explained; “Every year Leo Burnett makes a low budget film for the RMHC gala dinner. Asylum did a wonderful job with our script and the client was so pleased, that they wanted to invest in the script and shoot again for cinema. Consequently two other production companies pitched for it with our script without seeing the film that Asylum produced. Our apologies go to Asylum for not informing them that we were talking to other production companies.”

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