Britvic set for above-the-line campaign to promote Fruit Shoot return
Britvic is to run a TV campaign from next week aimed at promoting its Fruit Shoot brand to parents.
The 10 and 30 second TV adverts will include the tag line ‘Fruit Shoot is back, go get it’, which will run until November, and will be supported through print adverts running for a two-week period from 3 September.
Jonathan Gatward, GB marketing director at Britvic Soft Drinks, commented: “We’re delighted that we are now able to deliver Fruit Shoot back on shelf so that the brand’s loyal fans can enjoy this popular drink again. We’re confident that our heavyweight communication plans will reassure parents that the brand that first created the kids soft drink sub-category is available and here to stay. We’d therefore recommend that retailers get stocked up to take advantage of demand resulting from all our marketing communications to consumers.”
Britvic will roll out Fruit Shoot regular, Fruit Shoot Low Sugar and Hydro, and will aim to focus on multi-pack activity and single serve formats.