You Tube Sport Drum News

YouTube, MP & Silva and Rightster partner to launch Love Football, a new online sports channel


By The Drum Team | Editorial

August 28, 2012 | 2 min read

YouTube has partnered with digital specialists Rightster and international sports media rights agency MP & Silva to bring international football content to YouTube. The partnership sees the creation of a specialised channel, Love Football, which will include highlights from Italy’s Seire A, France’s Ligue 1, U.S. Major League Soccer, Brazil’s Serie A, and the Championship, FA Cup, and Capital One Cup from England.

Stephen Nuttall, senior director of sports, YouTube EMEA, said the video community was “delighted” to be able to offer this content to “YouTube’s passionate football community around the world.” Adding: “Our ambition is to establish YouTube as a destination for goals and highlights and this deal adds another top league to YouTube’s football offer.”

As well as offering audiences worldwide some of the best footballing action, Love Football, also offers fans the ability to subscribe to content on YouTube from their favourite leagues. Clips of interviews with players and managers, documentaries and behind-the-scenes footage are also part of the channel.

Group CEO of MP & Silva, Andrea Radrizzani, commented: “Launching Love Football on YouTube is an extremely exciting project for us. In addition to highlights clips our new channel gives us the ability to stream live sports content. We can now for the first time engage directly with consumers and football fans on a global scale.”

Charlie Muirhead, founder and CEO of Rightster, added: “Rightster's audience development team in London and New York have already been busy working to alert fans and build the loyal and passionate subscriber base these channels deserve.

“For the first time, Rightster provides MP & Silva with centralised visibility and control of all its sports rights, including complex geographic restrictions and release windows, across both YouTube and all other platforms and publishers - allowing them to do the best possible job for each League.”

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