Toyota launches mobile site for new GT86 sports car
To support the impending release of Toyota’s new sports car, the GT86, a new mobile optimized site has been developed by digital advertising agency glue Isobar.
Built in HTML5, the site features parallax scrolling and a 360-degree spin view of the car. It enables users to see the history of Toyota’s racing heritage, read news and reviews via social media channels and request an e-brochure or test drive.
Users can access the site on Android or iPhone where they can also preview the TV ad.
Wayne Brown, managing director at glue Isobar, said: “The GT86 is a hugely important car that re-writes the rule book. To match this we wanted to create a mobile experience where clever use of technology and understanding of users, would come together to push the boundaries of what you could do in the space.”
Content created with:
Isobar
Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...
Find out more