25 years after last update, Microsoft unveils new logo
As Microsoft prepares to release new versions of nearly all of its products – from Windows 8 to the next version of Office - a new logo for the company has been launched.
The updated logo on all of these products has retained the signature look of Microsoft across the two components: the logotype and the symbol. For the logotype, the Segoe font was used and the symbol’s squares of colour have also been retained and are intended to express the company’s ‘diverse portfolio of products.’
The new logo will be used on Microsoft.com and initially in three of Microsoft’s retail stores (Boston, Seattle’s University Village and Bellevue, Washington.) but will roll out across all stores over the next few months. From today (23 August) the logo will sign off all television ads globally and will support products across various forms of marketing.
Jeff Hansen, general manager of brand strategy at Microsoft posted in The Official Mircosoft Blog today: “This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
“The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colours,” he continued.
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