Natural Balance Foods launch £120,000 advertising campaign
Natural Balance Foods, manufacturer of the wholefood brand Nākd, has released details of its new £120,000 advertising campaign due to launch in September. Entitled ‘Get Your Smoosh On’ the campaign focusses on Nākd flavours Berry Delight and Cocoa Orange as well as the full 13 bar Nākd range, and the four Nākd Oatie Bars.
Print adverts will run in key London tube stations from 17 – 30 September, as well as consumer food magazines, including BBC Good Food and Waitrose Kitchen. In addition, each magazine advert will feature a coupon to drive in-store sales.
Natural Balance Foods will also sample 35,000 bars on 20 September at four London tube stations – Oxford Circus, Bond Street, Victoria and Charring Cross/Embankment.
Managing director and founder of Natural Balance Foods, Jamie Coombs, commented: “The new advertising campaign is an extremely exciting move for Nākd as it communicates our messaging and brand ideals in a fun, quirky and engaging way, giving us the chance to ‘coin’ a slogan for the first time.
“The Nākd range has gone from strength to strength over the past few years, which is why we are now in a position to make a lot more noise about the brand.”