The Drum brings you a round-up of some of the latest interesting creative work.
Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work considered.This creative round-up includes packaging for the new Penhaligon’s fragrance Peoneve, a campaign for Surfers Against Sewage, the on-air and off-air branding for PlusPlus, a new Ukrainian children’s TV channel, a new identity for the Victoria district of London and a series of posters for Manchester secondhand record shop Vinyl Exchange.
jkr has designed packaging for new Penhaligon’s fragrance Peoneve, featuring bold illustration and delicate typeface, combined with a striking hot pink. The packaging uses soft touch papers and the illustration is lifted with a gloss finish, providing tactility and appealing to people’s wider senses.
Lee Hiom Design has given the Cotswold Cider Company a quirky and rustic feel with its designs for the company’s latest cider, Side Burn. “Proud symbols of the real cider lover,” the labels celebrate side burns and feature Ambrose Burnside, from whom the name came.
M&C Saatchi has created a campaign for Surfers Against Sewage to launch the charity’s Protect Our Waves petition. The creative, which spans print, digital and online, features three apocalyptic surfing associated images, featuring a coffin, noose and graveyard concept. Photography is by Spencer Murphy.
Build has created the on-air and off-air branding for PlusPlus, a new Ukrainian children’s TV channel. The brand is designed to be dynamic and flexible, with the PlusPlus family at its heart. Design work includes character direction, typography and all on-air menu systems.
Telling Stories has written, designed and edited a limited edition publication, dubbed ‘Shades of Graeme’, to showcase the photography of long-time collaborator Graeme Cooper. The agency refreshed Cooper’s identity and marketing collateral and developed a vehicle capable of getting Cooper’s message out to the notoriously critical creative industry.
Design practice SomeOne has worked with Land Securities to establish a new identity for the Victoria district of London, set to evolve over the next seven years as major changes to the area take place. Often seen just an area to pass through, the new identity aims to make Victoria a destination in its own right.
Leeds agency Propaganda has created a series of posters for Manchester secondhand record shop Vinyl Exchange, with the mash-up of cover art refl ecting the diversity of the shop, where “any and every record sits side by side waiting to be rediscovered”.
Bread Collective has improved an unloved street in Hackney Wick, leading to the Olympic Park in east London, with a 100-metre long mural. The six-month project engaged the local community through workshops, interviews, research, a blog and social media, and the final outcome draws on the rich industrial past of the area which is undergoing a regeneration due to the 2012 Olympics. The hand-painted typography references vintage signage from old factories and canal boats nearby, using paint from the Forest Recycling Project.