Prostate Cancer Research Sport Drum News

Prostate Cancer UK unveils digital campaign with Public Zone


By The Drum Team | Editorial

August 21, 2012 | 2 min read

Prostate Cancer UK has unveiled a content-led digital campaign with Public Zone, to promote the fact that it is the official charity partner of The Football League for the 2012/2013 season.

Public Zone has brokered relationships with 72 key bloggers from the 72 Football League clubs to create digital content, with each writing an article about the top five number nine shirt-wearing players from their club, to promote the fact that one in nine men get prostate cancer.

Seamus O’Farrell, director of communications at Prostate Cancer UK, said: “Public Zone has delivered a campaign that will add to the innovative PR and marketing activity which our team has planned for this very exciting partnership with The Football League. Our hope is that the plan to engage bloggers will help the charity engage with a younger demographic and ultimately raise further awareness of prostate cancer, the most common cancer in men.”

Across the season, the bloggers will also promote Prostate Cancer UK fundraising activities, events and competitions on their blogs, club message boards and Twitter.

Joanna Shaw, head of Public Zone, added: “Prostate Cancer UK is an ambitious organisation and constantly seeks more interesting ways to connect people with its cause. By investing in a content-led campaign it has shown a commitment to driving innovation in its sector.”

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