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Manchester Food and Drink Festival unveils new creative identity for 15th anniversary designed by Eskimo Creative


By The Drum Team, Editorial

August 21, 2012 | 2 min read

The 15th Manchester Food and Drink Festival has revealed a new creative identity designed by Manchester-based Eskimo Creative.

Following the success of the design agency’s work on the 2011 event, Eskimo Creative was briefed to devise a celebratory campaign that showcases the North West’s culinary culture as well as marking the festivals impressive milestone.

A vintage inspired series of illustrations evoking the history of the festival and the city’s food and drink heritage have now been unveiled with the launch of the festival’s Food Stories microsite.

In order to appeal to the widest audience and have a more contemporary fell the agency invited well know Manchester faces including 15 chefs, DJ’s, food critics and musicians, along with members of the public, to submit a favourite food story for Eskimo to illustrate. These illustrations now appear on the microsite with stories from Dianne Bourne, Jennie McAlpine, Andrew Nutter, Robert Owen Brown and more.

The 15th anniversary campaign will now appear across the website, microsite, social media, outdoor poster sites, a 68-page festival brochure and a selection of print; it will also be used in lead sponsor Metrolink’s supporting campaign.

Speaking of the campaign creative managing director at Eskimo, Mark Janson commented: “We were delighted to be asked to work on the Manchester Food and Drink Festival for a second year, and have put our heart and soul into crafting a beautiful and creative campaign befitting a well-loved festival in its 15th year.

“We wanted the campaign identity to be interwoven with the stories of the people behind it, and Food Stories has done just that. We’re excited now to hear and illustrate stories from even more Manchester people and continue the design process with them on board.”

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