Kew Gardens develops David Nash app to guide visitors around sculptor’s exhibition


By The Drum Team, Editorial

August 21, 2012 | 2 min read

As part of sculptor David Nash’s year-long residency, the Royal Botanic Gardens, Kew have released a smartphone app to guide visitors around the artist’s exhibition.

Nash has been working at the Gardens creating a number of new sculptures using trees from Kew that have come to the end of their natural lives. To guide visitors across the site, the iPhone and Android app utilises built-in GPA functionality to provide real-time mapping across the popular London attraction.

Designed by strategic design consultancy, Make it Clear, with development carried out by digital division, Make it Digital, this is the second app to be developed for Kew Gardens in partnership with the agency.

The app features detailed information on Nash’s sculptures, a custom Content Management System being used by staff will implement updates regularly. New sculptures are also listed in the Works section of the app. Integrated GPS automatically locates users allowing quick and simple navigation to sculptures and artwork around the site. Utilising the Google Maps API, the app provides simple search and discovery with custom pins and pop-ups picking out various works.

Facebook and Twitter are also integrated to allow for easy sharing, pre-populated emails can also be sent from the app by clicking on the mail button, with links guiding family and friends to the Kew Gardens website.

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