André Matarazzo joins SapientNitro as chief creative officer for the southeast region

Matarazzo brings with him 15 years of experience in creative leadership with a strong international perspective, having worked in traditional and digital advertising in five countries. He started his career with McCann-Erickson in Sao Paulo before moving up the ranks to creative director at Blastradius (Vancouver, Amsterdam), Farfar (Stockholm), and TYO-ID (Tokyo), where he oversaw creative on the Sony Vaio account.

In 2006 Matarazzo left to start up Grïngo, one of Latin America’s most innovative digital agencies. As founder and COO/CEO, Matarazzo grew Grïngo into an 80+ person outfit before attracting the attention of WPP, which acquired a majority stake in 2011. Prior to joining SapientNitro, Matarazzo held the role of chief creative officer and partner at Possible Worldwide, part of WPP’s digital network.

Speaking of his appointment, Gaston Legorburu commented: “André embodies the next generation of advertising leaders. His work is courageous and innovative because he knows no boundaries between online and offline worlds.

“He’ll play a key leadership role in our strong and growing worldwide creative team and will further SapientNitro’s position as the leader in storytelling for the digital age.”

Matarazzo added: “At SapientNitro, I’ll have the opportunity to surround myself with like-minded storytellers and some of the best creative, strategic, and technical talent in the business who represent the agency model of the future.

“I’ve thought long and hard about where to take my career and didn’t want to make a move unless I considered it a game changer.”