Trex launch £250,000 marketing campaign to drive brand sales
Baking brand, Trex, has launched new marketing campaign, worth £250,000, in an attempt to drive sales across the category. Aimed at inspiring baking enthusiasts the campaign will feature on-pack promotion, advertising, live events and PR activity.
A series of targeted advertisements will run across specialist food and lifestyle media from early September announcing the launch of the 2013 Trex calendar which consumers can register for free online.
Trex will also host live demonstrations and sampling at The Cake and Bake Show at Earls Court on 22 and 23 September. An on-pack competition is also planned to run with the chance to win one of 200 weekend breaks at Brompton Cookery School. A further 4,000 afternoon teas for two available at 20 nationwide locations are also available.
Marketing director for Trex, Neil Brownbill, commented: “The growing popularity of home baking marks an opportunity for Trex to reach a new generation of consumers that are interested in the benefits of using vegetable fat over other alternatives.
“Our on-pack promotion is designed to encourage consumer trial and our advertising and event activity will continue to inspire people to use Trex as the secret ingredient in their regular baking repertoire.”