Strathclyde Fire & Rescue appoints STV for advertising services
Strathclyde Fire & Rescue has announced the appointment of STV Central to handle its advertising services.
The appointment, worth £230,000, will lead to STV running an enhanced community safety advertising campaign throughout the Strathclyde area, with the aim to reduce the numbers of casualties from fires.
Strathclyde Fire & Police said: “This campaign will broadcast solely within Strathclyde Fire and Rescue’s operational boundaries. As such STV Central Limited are the only commercial broadcaster who can run a television campaign within these boundaries without broadcasting in other Scottish Fire and Rescues operating areas and impacting upon their own individual Community Safety Strategies.
“As there is no alternative commercial broadcaster for the provision of the required services, Strathclyde Fire and Rescue intend to directly negotiate with STV Central Ltd without competition for these services.”