Skypark

Skypark launch ‘Skypark is…’ billboard campaign

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By The Drum Team, Editorial

August 17, 2012 | 2 min read

Scottish office development, Skypark has announced the launch of a new billboard campaign, designed by P4P, entitled ‘Skypark is...”

In order to enhance the campaign’s message of ‘community’, Skypark has released the campaign after it asked its tenants, including staff members from Glasgow School of Art, Concentrix, Dermalogica, Four Seasons Nursery and Travel2, to become the models. They have been featured in the 20-foot tall billboards that are visible alongside the Clydeside Expressway.

Speaking on behalf of the joint venture partnership which owns Skypark, Angela Higgins, director of Resonance Capital has said: “Our aim is to create a real talking point and to make people aware of the our community and the business opportunity that exists for the companies that join us.

“We are building a thriving tenant community and we are constantly reinvigorating our marketing to attract a new breed of company that needs adaptable and affordable space. We offer everything here that makes life easier for people to work or to start up a business - from a nursery, to free wifi, a café, an arts and exhibition space that supports Glasgow’s artistic community, fitness classes, beauty sessions, tenant socials and networking to cobblers, dry cleaners and a farm shop delivery service. ”

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