As part of its ‘Saving the Nation’ campaign Gocompare.com is launching its latest advertisement, created by Dare, starring Team GB Olympic football manager, Stuart Pearce.
Following in the footsteps of Sue Barker, Pearce is the latest celebrity to help in Saving the Nation’s eardrums from tenor, Gio Compario. The advertisement which airs for the first time today sees Compario attempt to sing the famous ‘Go Compare’ song at a couple buying a car, before facing the rage of Stuart ‘Psycho’ Pearce.
Kevin Hughes, chief finance and marketing officer, Gocompare.com, commented: “We know a lot of people love to hate our moustachioed friend and we are responding to that, with the overall message that Gocompare.com is dedicated to ‘Saving the Nation’ both time and money when choosing financial products.”
Managing director at Dare, Tony Horry, added: “Saving the nation money is what Gocompare.com is all about - the campaign uses 'heart of the nation' characters to help save the public from Gio’s singing.”
The advertisements will be supported by a national media campaign across TV, radio, digital and social media.