Cathedral City Cheddar unveils new £5m campaign with Grey
Cathedral City Cheddar is set to launch a new £5m ad campaign tonight, created by Grey, focusing on the idea of home.
Continuing with the strapline 'The Nation's Favourite', the ads will run across channels such as ITV, C4, C5 and Sky, and will feature Paul Simon's song 'Homeward Bound' as performed by Ed Prosek.
Emily Smith, broadcast buyer at UM London, who brokered the deal, said: "Cathedral City is the UK's No.1 cheese brand, loved by families across the country.
"This latest ad campaign embraces that family theme, and will reach people at popular family viewing times across relevant programmes over the next month."