The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Author

By The Drum Team | Editorial

August 8, 2012 | 1 min read

Cathedral City Cheddar is set to launch a new £5m ad campaign tonight, created by Grey, focusing on the idea of home.

Continuing with the strapline 'The Nation's Favourite', the ads will run across channels such as ITV, C4, C5 and Sky, and will feature Paul Simon's song 'Homeward Bound' as performed by Ed Prosek.

Emily Smith, broadcast buyer at UM London, who brokered the deal, said: "Cathedral City is the UK's No.1 cheese brand, loved by families across the country.

"This latest ad campaign embraces that family theme, and will reach people at popular family viewing times across relevant programmes over the next month."

Cathedral City Drum News UK

Content created with:

UM London

Find out more

Grey London

Find out more

More from Cathedral City

View all