The Drum Awards for Marketing APAC

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1001 'No Vac' re-launches as 'Carpet Fresh' with the help of CHILLI UK


By The Drum Team | Editorial

August 8, 2012 | 1 min read

Carpet care brand 1001 has re-launched its ‘No Vac’ brand as ‘Carpet Fresh’ with the help of brand consultancy CHILLI UK. The carpet and upholstery range will stay under the core 1001 brand which provides solutions for tackling everyday stains and spills.

Sara Simpson, brand manager of 1001, said the change of brand name will “help to build on an already strong customer base” as the name Carpet Fresh will “better communicate the ultimate benefit of this product.”

The packaging will launch with retailers nationwide this month in various fragrances.

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