YouTube agrees content deal with the Scottish Premier League


By The Drum Team | Staff Writer

August 7, 2012 | 2 min read

YouTube is to partner with the Scottish Premier League (SPL) to screen highlights and exclusive content from its matches.

The deal, a first for league football in the UK, will see the SPL run an official YouTube channel with highlights from every match, beginning this season.

The splofficial channel will also cover pre-and-postmatch reaction from players and managers, as well as hosting behind-the-scenes content.

Stuart MacPhee, commercial manager for the SPL, said: “Launching the ‘splofficial’ channel represents a new chapter in online fan engagement for our league.

Making Clydesdale Bank Premier League content available on YouTube will allow fans to access all the best action, on and off the pitch, whenever they want and wherever they are, be it at home on the laptop or on their smartphone on the bus to work.”

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Stephen Nuttall, senior director of Sports for YouTube Europe, Middle East and Africa, added: “Football fans worldwide naturally go to YouTube to catch up on goals and highlights. Our partnership with The Scottish Premier League will give the global YouTube audience access to all aspects of Scottish football from the best on-field action to exclusive behind-the-scenes footage.”

The value of the deal has not been disclosed, and follows TV screening deals with BSkyB and ESPN to broadcast SPL games and games featuring Rangers in the Scottish Football League.


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