The Hut Group launches online vitamins and minerals website Myvitamins.com

Author

By The Drum Team | Staff Writer

August 6, 2012 | 2 min read

Online retailer The Hut Group has announced the launch of online vitamins and minerals store Myvitamins.com, created in conjunction with Affiliate Window.

Under the directorship of sports nutrition company Myprotein.com, Myvitamins.com will deliver premium grade vitamins and minerals to customers’ homes through a purpose built, easy to understand website.

Speaking of the site, The Hut Group design team, commented: “We wanted to create a platform where people can order what they need based on their health aspirations. So simply if you want to boost your immune system you can easily navigate to the part of the website that tells you everything you need to know about your immune system and the products that have been created to help enhance it.”

There are three product ranges for customers to choose from: ‘Complete’, ‘Total’ and ‘Essential’ - 'Complete’ has been designed to contain a blend of synergistic, all-in-one formulas that work together to fulfil a specific function such as improving sleep or better skin, ‘Total’ consists of individual ingredients (such as Green Tea Extract and Conjugated Linoleic Acid) in their most potent forms for those more knowledgeable customers who prefer to ‘self-prescribe', and ‘Essential’ includes single vitamins and minerals (such as Zinc and Vitamin D) that doctors or dieticians may advise you incorporate more of in your diet. Jon Langton, product development specialist at Myvitamins.com said the three ranges and the user-friendly website will “make shopping for health supplements far easier and simpler.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Marketing director, Nicola Fitzmaurice, added: “Whilst industry continues to grow with multivitamins and fish oils driving such growth, we still feel a simpler service was needed to make vitamins and minerals more accessible to everyone. After months of development we feel we’ve done this with Myvitamins.com and think everyone will be really pleased with the site and service.”

Trending

Industry insights

View all
Add your own content +