StudioLR works with newly-merged Multi Agency Resource Service and the Scottish Child Care and Protection Network to create new identity 'WithScotland'


By The Drum Team | Editorial

August 1, 2012 | 2 min read

Following the announcement that the Multi Agency Resource Service and the Scottish Child Care and Protection Network are to merge, Edinburgh-based branding and communications company, StudioLR, has worked with the company to devise its new name, brand identity and website.

The two resources will go under the moniker of ‘WithScotland’, Beth Smith, director of WithScotland, commented: “The decision to rename ourselves WithScotland reflects that our roots lie in collaboration and partnership with others and recognises and celebrates the vital role of others in helping to protect children and their wider communities in Scotland.”

Hosted by the University of Stirling, WithScotland will offer a range of inter-related research, policy and practice support for professionals working in child care and protection, aiming to support all practitioners connect and exchange knowledge and information.

StudioLR, design director, Mark Wheeler, added: “It’s an optimistic brand which invites engagement and highlights the client's determination to be at the heart of Scotland's future by protecting its children.

“The design process was a team effort between StudioLR, brand strategist Scott Sherrard and the client team. The project involved stakeholder research, naming charettes, brand identity and website design and design of the supporting materials – we’re all delighted with the end result.”

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