The Drum Awards Festival - Official Deadline

-d -h -min -sec

Kantar and Vigiglobe analytics show over 80% of Twitter users reacted positively to the Olympics opening ceremony


By The Drum Team, Editorial

July 30, 2012 | 2 min read

Kantar Group, in partnership with social media analytics specialist Vigiglobe, has revealed a minute-by-minute analysis of the Tweets, posted in English, surrounding Friday’s Olympic opening ceremony.

Between 8pm and 1am 745,000 Tweets explicitly commenting on the opening ceremony were sent with a peak of 3,300 Tweets per minute.

The analytics showed that the most loved moments of the event were the Olympic rings in flame above the stadium which saw approximately 1300 positive Tweets sent at 9:24pm as opposed to just 700 negative Tweets, and Paul McCartney’s ‘Hey Jude’ performance which saw a positivity rating of 82 per cent at 12:40am.

The Industrial Revolution scenes were found to be the least liked aspect of the event with approximately 1600 negative Tweets to 600 positive Tweets at 9.12pm.

Director of communications at Kantar, Mandy Pooler, commented: “With so much time and money invested in the Games, we were interested to see if the people of Britain thought it had been worthwhile and which parts they loved or liked least.

“The Kantar Twitter Pulse allows us to reveal exactly what the sentiment from the British public has been towards the Olympics Opening Ceremony in real time.”

The full Kantar and Vigiglobe infographic can be seen below:



Industry insights

View all
Add your own content +