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General Motors marketing boss who pulled Facebook advertising spend resigns

Joel Ewanick, the chief marketing officer for automotive brand General Motors has unexpectedly resigned, with a company spokesperson simply explaining; "I can tell you that he failed to meet the expectations the company has for its employees.

Ewanick, who was behind the highly publicised decision to pull its Facebook advertising spend, claiming that paid-for advertising on the social media platform was ineffective, had held the role since December 2010. He is reported to have commanded a budget of around $5 billion.

General Motors vice president of US sales and service, Alan Batey will take on the role of an interim basis.

Ewanick tweeted a message following his resignation, stating; “It has been a privilege & honor to work with the GM Team and to be a small part of Detroit's turnaround. I wish everyone at GM all the best.”

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