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Krispy Kreme

Krispy Kreme unveils UK summer road trip with free doughnuts


By The Drum Team, Editorial

July 24, 2012 | 1 min read

Krispy Kreme is to give away thousands of free doughnuts as part of its summer road trip, as the brand celebrates its 75th birthday of its signature Original Glazed doughnut.

As part of the campaign, the Krispy Kreme truck will be visiting over 40 locations across the UK in nine weeks, giving away over 300,000 Original Glazed doughnuts.

Those who receive a doughnut will also be given a voucher, redeemable at their local store.

To promote the tour, an app has been created on the Krispy Kreme Facebook page, showing the route of the truck and teaching fans ‘the doughnut dance’.

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