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Canon renews partnership with WWF to promote Arctic conservation work

Canon Europe has announced that it has renewed it three year sponsorship deal with WWF.

A partner since 1998, Canon hopes its sponsorship will help WWF record and promote awareness of the state of the environment and climate change.

The first programme to be supported as part of the resigning is ‘Sailing to Siku – Voyage to the Last Ice Area’, an Arctic expedition designed to collect new information and examine future management options for the area where summer sea ice is expected to last the longest.

Cyp da Costa, brand and sponsorship director at Canon Europe, said: “Canon Europe is focused on raising awareness of conservation issues and our partnership with WWF International is a key component of our overall commitment to sustainability.

“We are proud to continue our work as WWF International’s Conservation Imaging Partner by supporting an expedition that aims to extend our knowledge of the Last Ice Area, one of the least-explored regions of the world.”

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