O2 to open up Priority Moments to independent retailers
O2 has today announced that it is extending its Priority Moments campaign so that independent retailers and small businesses can get involved.
Local businesses registered with the O2 network will be able to sign up and begin creating their own Priority Moment offers, with over 250 small businesses having been involved in a trial period.
Ben Dowd, business director at O2, said: “The great thing about Priority Moments is that everyone wins. The consumer wins, the British high street wins and the independent retailer wins. We know the level of competition is intense with independent retailers fighting to have their share of voice and trying to find modern and cost-effective ways to reach their customers. An ad in the local newspaper simply doesn’t cut it in today’s digital universe.
“Priority Moments will directly address these issues by opening up the world of mobile to some of the UK’s smallest, most exciting high street businesses, while at the same time giving O2 customers on the high street an exclusive opportunity to discover a completely new side to their local area. No other company in this space has the direct, loyal relationship with the customer that O2 does. It’s an utterly unique proposition and one that we believe, in the long term, has the potential to transform the way our customers do business on the UK high street.”