Broadbandchoices.co.uk aims to grow mainstream media coverage with M&C Saatchi PR

By The Drum Team | Staff Writer

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broadbandchoices.co.uk article

July 23, 2012 | 2 min read

Broadbandchoices.co.uk, the UK’s largest Ofcom-accredited telecoms comparison site, has appointed M&C Saatchi PR to handle its consumer PR.

The appointment follows a three-way-pitch, as the brand seeks to amplify coverage in mainstream news and lifestyle media, as well as specialist consumer press with a focus on the business’ core areas of broadband, digital TV and home phone.

M&C Saatchi PR will work closely with the in-house team to provide UK press office and social media support. The appointment will also see M&C Saatchi PR developing and implementing strategic creative news generation and brand campaigns, building brand profile and awareness among a wider audience of mainstream UK consumers.

Chris Hides, managing director, M&C Saatchi PR, commented: “We are delighted to be working with Broadbandchoices.co.uk which is emerging as one of the strongest brands in the highly competitive price comparison sector. The in-house team has done a fantastic job within specialist and personal finance media so we are looking to build on this, taking the brand to a wider audience through digital, social and traditional media.”

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Michael Phillips, managing director, Broadbandchoices.co.uk, added: “Broadbandchoices.co.uk has reached a pivotal point in its development, so it was essential to re-evaluate our PR strategy and appoint an agency with fresh ideas and a unique approach. We were looking for an agency with strong story creativity, an energetic team and a proven track record in traditional and social media engagement for clients. M&C Saatchi ticked all the boxes and fielded a stand out pitch team against some very strong competition. I am looking forward to implementing the new strategy to boost our existing PR function with their support and expertise.”

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